Objective: to increase Mio Technology's brand awareness via below the line activities. To achieve this, we organized our client's sponsorship, in every aspect and detail, of the 89th edition of Italy's premier cycling event, the Giro d'Italia, taking advantage of each stage's unique opportunities using television, radio, press and a granular local presence to give extra visibility to this brand.
Other projects related to the topic Organization and management of events
Press Office and PR
Organization of Avon's national conference for Area Managers
Production of video clips for the Avon National Conference