Mio Technology : Sponsorship of the Giro d'Italia bicycle race

Mio Technology [ World leader in GPS technology systems ]

Sponsorship of the Giro d'Italia bicycle race

Objective: to increase Mio Technology's brand awareness via below the line activities. To achieve this, we organized our client's sponsorship, in every aspect and detail, of the 89th edition of Italy's premier cycling event, the Giro d'Italia, taking advantage of each stage's unique opportunities using television, radio, press and a granular local presence to give extra visibility to this brand.

Tag: Mio Technology, Merchandising - Gift, Projection and personalization of stands, Below The Line initiatives, Brand Identity, Integrated communications strategies, Measurement and control of results, Organization and management of events
Mio Technology : Sponsorship of the Giro d'Italia bicycle race

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[shows main] Above The Line - Ad campaigns Avon Italia BCC dell'Alta Brianza Below The Line initiatives Bertoni Eyewear Books Brand Identity Brochures Business communications BYografia Casinò di Campione d'Italia Catalogues Coordinate image Copywriting D&B Design Development, editorial management and maintaining of web sites Digital PR Direct marketing Dominioni Punto&Pasta E-commerce EBER-EBAM Editing and sending of Newsletter Editorial and redactional services Email marketing Graphic and illustration Harmoniæ House organ Integrated communications strategies Internet marketing J-Teck Laura Pausini Magazines Measurement and control of results Media buying Media plan Media-mix offline, online and outdoor creativity Merchandising - Gift Mio Technology Multimedial presentations Novaestetyc Omnidecor Opera don Luigi Guanella Organization and management of events Pooh POP materials e Marketing-Communication Press agency - public relations Projection and production of Web CD Rom and DVD multimedial applications Projection and personalization of stands Quattroruote SEO Search Engine Optimization Social media marketing Steelwood Concept Strategic consulting Teatro Licinium Tre-P&Tre-Più Videoclips and companies videoclips Warner Music Italia Web design Zanichelli