Objective: we launched the Warnes Brothers site in Italy in 2000 to grow the web readership and to communicate with users about their favorite artists taking full advantage of the multimedia capabilities that the Internet offers. The website is the best source of information about the label's activities in Italy and about each individual artist or band. Ever since the launch we have taken care of all updates -- editorial, graphic, multimedia and technological.
Other projects related to the topic Measurement and control of results
Press Office and PR
Sponsorship of the Giro d'Italia bicycle race
Media planning and buying
Organization of Avon's national conference for Area Managers
Online house organ