Objective: to increase the visibility of the Mio Technology brand, while simultaneously promoting the specific characteristics of the product itself. The success of these print ad campaigns was proven by the fact that Mio Technology translated several Italian campaigns for the Spanish, Greek, Australian market, just to name a few. By managing both the creativity and media planning, the campaigns achieved a positive balance between spend and results.
Integrated Communication for Mio Technology
Press Office and PR
Sponsorship of the Giro d'Italia bicycle race
Media planning and buying
Videoclip Mio Moov 580